Initial Market Research Workshop

 

Address:

Satellite Applications Catapult
Electron Building Harwell Science and Innovation Campus Oxfordshire United Kingdom OX11 0QR

Start:

04/07/2013 - 9:00 am

End:

04/07/2013 - 4:00 pm

The Satellite Applications Catapult is one of seven elite, not for profit technology innovation centres overseen by the Technology Strategy Board, representing a £1bn public and private sector investment programme over the next five years. The Catapult’s vision supports UK industry by accelerating the growth of satellite applications and aiming to capture 10% of the predicted £400bn global space market by 2013. Located at Harwell, the centre of the UK’s space industry, it seeks to stimulate the innovative potential of the UK’s industrial and academic communities through being a focal point where SMEs, large industries and end users can engage with science and research expertise to challenge barriers and develop new ideas that can achieve commercial reality.

Workshop Focus

Since the advent of the first hyperspectral and RGB space based sensors, the ability to refine and extract information from satellite Earth Observation (EO) has grown dramatically with new generations of satellites and sensors offering a growing and increasingly detailed understanding of our world.  That is true of the land masses, but not of the oceans where most of the processes taking place are wide area and macro in nature.  Technology is emerging that would allow a better understanding of the world’s water masses using EO, but the requirement for the data and the forms that it might take are not well understood.  To date there has been little systematic analysis of the potential market for space based observation of the world’s oceans so it is difficult for developers to know what to collect, in what forms and how that information might assist with decision making and problem solving in the market place. There is a requirement for authoritative market research to assist UK companies in increasing their client base and product range to take full advantage of market opportunities.

Goals of the Workshop

This workshop is aimed at identifying potential markets for spaced based ocean observation data across a broad section of operators in the marine environment.  It is anticipated that by engaging with industries involved in the marine environment that some common themes may emerge for multiple use of particular data sets and types that can inform the developers and focus development into technologies and data that is market led.  It is an aim to identify those areas where market research should be targeted in order to inform UK EO companies of the potential market and areas for development.

  • Identification of data types and formats that are required
  • Identification of common themes and market areas
  • Prioritisation of needs based on those data sources identified
  • Coarse assessment of the value of satisfying the needs identified (high/low/medium)
  • Proposed structure for a thorough market research exercise

Workshop Agenda

9.30 – 10.00       Registration and coffee
 
10.00- 10.20        Workshop Introduction & Welcome to Satellite Applications Catapult, Nick Lambert & Mark Hampson
10.20– 10.35       Introduction to Market Research, Sarah Madeley, Market Research Consultant
10.35 – 10.50      Discussion of current technologies and capabilities/limitations of space based systems – Andy Waddington
10.50 – 11.05      Capabilities of EO in the Marine Environment John Hedley, ARGANS
11.05- 11.20        Ballast Water Convention and EO David Smith, Plymouth Marine Laboratories
11.20 – 12.15      Breakout into groups
12.15 – 12.30      Summary and Discussion
12.30 – 13.15      Lunch
13.15 – 13.30      Title TBC – Peter Miller, Remote Sensing Group
13.30 – 14.30      Group Work prioritizing key themes to progress within Catapult programmes and/or projects and identify key contributors and participants in a targeted market research programme.
14.30- 15.15        Summary, Market Research Plan
15.15                   Close and conclusion
 

Registration To confirm your place please register at http://satappsmarketresearch.eventbrite.co.uk/#

Further information For more information please contact lorraine.fry@sa.catapult.org.uk on 07867 488463.

Download the Initial Market Research Workshop agenda

We very much hope that you will be able to join us.

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