The Explore Markets programme is the way in which the Satellite Applications Catapult assesses potential markets and engages with them on behalf of the Space community.
Guided by a list of priority markets within the UK’s Space Innovation and Growth Strategy (IGS), we identify the most important ones for us to focus on through:
The other two key elements of the Explore Markets programme are:
We assess each priority market in line with the original IGS report through consultation with domain experts and suppliers, attendance at relevant conferences and subscription to relevant literature. We meet representatives of the sector and produce a market assessment report (similar to a business case).
Where we consider that a priority market has strong potential, we take part in activities such as conference attendance with presentations/stands and focused workshops, targeted marketing campaigns and, where necessary, targeted collateral. We may also collaborate in projects to demonstrate feasibility.
Having determined that a market presents substantial opportunities, we take it forward as a ‘Market Focus Programme’. Currently, we are working on Transport and Maritime, but we are still assessing others including: Future Cities; Food Supply; Energy; and Security.
The IGS Report provides a good starting point for identifying markets. However, the Explore Markets programme has been designed to allow a degree of serendipity arising from unexpected encounters, and we constantly follow major sector trends and external programmes from organisations including European Commission (EC), European Space Agency (ESA), Innovate UK and the other Catapults.
For each sector, we look at the opportunity, current blocking issues and what intervention is required to move forward (see Opportunities, Blockers and Enablers).
Identified opportunities should include:
Blocking issues may include:
Enablers may include: