published: Thu, 07 Jan 2016


iGeolise turn distance into time, transforming the way we search for content. When you travel you care about when you’re going to leave and arrive, not necessarily the distance you need to cover. The company’s proprietary software platform locates, ranks and sorts content by travel time, rather than distance. Customer-facing websites or apps can access the Travel Time Platform, so their users can find the geographic content they want by the amount of time they wish to travel and the transport mode of their choice.

  • Company: iGeolise
  • ESNC Entry: ESNC UK Competition Winner 2012
  • www.igeolise.com

The thought behind the idea:

iGeoliseiGeolise began in 2009 when Charlie Davies, who had just graduated from Cardiff University, had the idea that it was more useful to find content on the web by the time it takes to travel there, rather than by distance. Since then, Charlie and a team of developers have built the Travel Time Platform that “turns distance into time.”

33% of all searches are for location specific information, the data, powered by the GPS satellite system, has traditionally been filtered by distance – ‘within x miles’. By changing the parameters, for example, ‘show suitable houses within 45 mins commute by public transport, to arrive by 9.00am’ or ‘show restaurants within a 20 min walk of my hotel’ searches through the Travel Time Platform typically double the relevant results compared to a ‘within x miles’ distance based search, and ultimately boost conversion rates.

The Travel Time Platform is a world-first, with a granted UK patent (and pending in the US) – and is live across the UK, the east & west coasts of the USA, and Thailand.

Impact of ESNC on the business:

“Winning the UK leg of the European Satellite Navigation Competition transformed our business”, says Co-Founder and Director, Peter Lilley. “On the strength of winning, we achieved national publicity which brought in our very first client. This has acted as a springboard to attract further clients and by the end of 2014, we expect to turn over in the region of £1m.”

Business growth

The Countrywide property group were the first company to sign-up to the Travel Time Platform. They are the largest group of estate agents in the UK and own the search site propertywide.co.uk, which is now connected to the Travel Time Platform. Compared to the old ‘within x miles’ search filter, Countrywide are seeing a ‘double digit’ increase in conversions (house hunters who click through for property details, or to book viewings), and are now rolling out the functionality across the Hamptons brand (their largest estate agency group).

IGeolise is also working with property search site Zoopla, and Visit Britain, the national tourism agency.

For more details, please visit the iGeolise website.

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