S5 EP8: User-Centred Design: Bridging the Creativity and Innovation Gap

Series 5

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What if the key to unlocking the potential of space wasn’t just in the technology itself, but in how we design it for people?

In this episode, host Dallas Campbell explores the surprising and critical world of user-centered design with experts Giulia Bencini, Vasant Chari, and Tim Dudas. They discuss how this approach goes beyond engineering, focusing on creating the right solutions for real-world problems.

The conversation highlights how listening deeply to users, from farmers to city planners, and testing ideas early can translate complex satellite data into tangible, beneficial applications on Earth.

Episode Guests

Smiling woman with long, wavy dark hair wearing a black blazer and top, posed against a white background.

Giulia Bencini

Senior Service Designer

Satellite Applications Catapult
Black and white photo of a smiling man with short dark hair, wearing a collared shirt against a white background.

Tim Dudas

Co-Founder

Openstead
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Vasant Chari

Regional and Local Growth Director

Connected Places Catapult

Episode Host

Person with short brown hair and blue eyes wearing a navy shirt, standing in front of a blurred bookshelf background.

Dallas Campbell

Broadcaster and Writer

Dallas presents some of television’s most popular factual programmes, his immersive documentaries lift the curtain on our human planet, giving audiences of all ages and backgrounds an exclusive backstage pass to some of the world’s most fascinating stories, ideas and places.

Beyond television, Dallas is an author, speaker, and ambassador for STEM education. He works closely with several major outreach initiatives which help kids across the UK think creatively about technology and innovation. He works internationally with the British Council’s FameLab project, designing and running workshops for early career academics, helping them hone their science communication skills.

Get in Touch

If you’d like to contact us about any episode of In-Orbit, collaboration opportunities, or to find out more about how we can help your business, please email marketing@sa.catapult.org.uk