S4 EP10: Mission to Market – Marketing the Space Industry

In this episode we’re diving into a topic that often gets overlooked but is crucial for the long-term success of the industry – marketing.

Strategic marketing can help companies of all sizes build brand awareness, communicate complex ideas to a broader audience, and even secure funding. We’ll be exploring the importance of shaping public perception and fuelling enthusiasm for space technologies, something that ultimately helps push the entire industry forward and will impact the future of our planet.

Dallas presents some of television’s most popular factual programmes, his immersive documentaries lift the curtain on our human planet, giving audiences of all ages and backgrounds an exclusive backstage pass to some of the world’s most fascinating stories, ideas and places.

Beyond television, Dallas is an author, speaker, and ambassador for STEM education. He works closely with several major outreach initiatives which help kids across the UK think creatively about technology and innovation. He works internationally with the British Council’s FameLab project, designing and running workshops for early career academics, helping them hone their science communication skills.

Resources

This summer, AstroAgency established a new hub at the UK’s largest Space Cluster, Harwell Science and Innovation Campus. Read more here >>

Snapshot of Earth Observation Use Cases: Showcasing Scottish Solutions. Explore here >>

Outer-Orbit

Today we’re talking with Daria Filichkina, Chief Operating Officer of AstroAgency, and we’re going to be answering a controversial question: when it comes to marketing, is space always needed?

Outer-Orbit is our bonus series where we share short episodes that continue the conversation from our main episodes, focusing in on a particular topic or point of view.

Get In Touch

If you’d like to contact us about any episode of In-Orbit, collaboration opportunities, or to find out more about how we can help your business, please email marketing@sa.catapult.org.uk

• Satellite Applications Catapult: LinkedIn, Twitter/X, Facebook
• AstroAgency: LinkedIn, Twitter/X, Facebook, Website
• Halo PR: LinkedIn, Twitter/X, Instagram, Website